Key KPIs to watch in email marketing are:

1. List Growth Rate: Measures how fast your email list is growing. A steady increase means your lead generation efforts are working.
2. Email Sharing/Forwarding Rate: Indicates how often your emails are shared or forwarded, which helps extend your reach organically.
3. Revenue per Email: Tracks the average income generated per email sent, helping you understand the direct financial impact of your campaigns.

Together, these KPIs give a well-rounded view of both engagement and business outcomes.

When it comes to email marketing, these KPIs are essential:

1. Bounce Rate: The percentage of emails that weren’t delivered. A high bounce rate can hurt your sender reputation and deliverability.
2. Unsubscribe Rate: Shows how many recipients opted out. Monitoring this helps you identify if your content is resonating or pushing people away.
3. Spam Complaint Rate: The percentage of recipients who marked your email as spam. Keeping this low is vital to maintain your email deliverability.

By focusing on these alongside open and click rates, you ensure your email list stays healthy and engaged.

The most important email marketing KPIs to monitor include:

1. Open Rate – This shows the percentage of recipients who opened your email. It’s a key indicator of how well your subject lines and sender reputation are performing.
2. Click-Through Rate (CTR) – This measures how many people clicked on links within your email. CTR helps you understand the relevance and effectiveness of your content and calls to action.
3. Conversion Rate – This tells you how many recipients took the desired action after clicking through, such as making a purchase or signing up. It’s crucial for measuring ROI.

Tracking these KPIs consistently helps you optimize campaigns for better engagement and higher revenue.

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