Key KPIs to watch in email marketing are:
- List Growth Rate: Measures how fast your email list is growing. A steady increase means your lead generation efforts are working.
- Email Sharing/Forwarding Rate: Indicates how often your emails are shared or forwarded, which helps extend your reach organically.
- Revenue per Email: Tracks the average income generated per email sent, helping you understand the direct financial impact of your campaigns.
Together, these KPIs give a well-rounded view of both engagement and business outcomes.
