When it comes to email marketing, these KPIs are essential:
- Bounce Rate: The percentage of emails that weren’t delivered. A high bounce rate can hurt your sender reputation and deliverability.
- Unsubscribe Rate: Shows how many recipients opted out. Monitoring this helps you identify if your content is resonating or pushing people away.
- Spam Complaint Rate: The percentage of recipients who marked your email as spam. Keeping this low is vital to maintain your email deliverability.
By focusing on these alongside open and click rates, you ensure your email list stays healthy and engaged.
