To generate mortgage leads effectively on Instagram, the best content types focus on education, trust-building, and engagement. Here are some key content ideas:
- Educational Posts: Share tips about mortgage rates, loan types, credit scores, and the home-buying process. Use carousels or short videos to break down complex info.
- Client Testimonials & Success Stories: Real stories build trust and credibility. Highlight how you helped clients get their dream home.
- Interactive Content: Use polls, quizzes, and Q&A stickers in Stories to engage your audience and capture leads.
- Behind-the-Scenes: Show your daily work life, meetings, and mortgage process to humanize your brand.
- Lead Capture with CTAs: Use clear calls-to-action like “DM for a free consultation” or link to lead capture forms.
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