The best Instagram content for mortgage lead generation is content that educates and nurtures potential homebuyers while building trust:
- Infographics & Visual Guides: Visual breakdowns of mortgage jargon and loan options make complex info digestible.
- Video Tutorials: Short clips explaining steps to apply for a mortgage or tips to improve credit scores grab attention.
- User-Generated Content: Encourage happy clients to share their experience and tag your page.
- Live Sessions: Host live Q&A sessions addressing common mortgage questions.
- Stories with Swipe-Up Links: If you have over 10k followers, use swipe-up to direct users to lead forms or landing pages.
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