It all depends on the strategy you choose for growing your business and reaching leads.
Let me put it this way: SEO alone is not enough, but a broader strategy without SEO won’t be effective.
SEO supports the organic visibility of your online venture. Greater visibility means consistent lead generation. The more, the better. So, if you want to acquire more leads, focus on simultaneously generating leads through SEO and other (chosen by you) marketing channels.
When talking about a holistic approach to marketing, working across multiple channels works best.
Therefore, focus on:
- SEO
- media buying
- social selling (posting on LinkedIn & X)
The higher the reach, the more leads & brand recognition you’ll gain.