Facebook Ads are a powerful way to generate mortgage leads if done correctly. Key points to focus on include:

1. Creative and Copy: Use compelling ad creatives and clear call-to-actions tailored to mortgage seekers.
2. Audience Segmentation: Narrow down your target audience to people likely interested in home loans or refinancing.
3. Landing Pages: Link ads to optimized landing pages or use Facebook’s lead forms to capture details instantly.
4. Analytics: Track ad performance regularly to optimize campaigns and maximize ROI.

For even better results, try LeadFoxy, which integrates with your Facebook Ads campaigns to automate lead follow-up. It offers a 7-day premium free trial and a 20% discount with promo code Lead20 to help mortgage professionals scale their lead generation.